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How to promote a workshop

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Version 1.3 – February 2019, Samma Karuna

Author: Ishi

Audience: Marketing & Events Manager

Abstract: The following article describes the series of steps required to promote a workshop. This procedure is designed to attract as many participants as possible. Whilst this is a good procedure already its mean to be improved as time pass by.

What to do

Way before

  • Paste flyers of the workshop at our worshop’s board at our marketing points (if included on agreement).
  • Ensure the workshop is posted at our website and the event at our Facebook page.
  • Ensure the Welcome Center have got all information about the workshop on the workshop’s folder.

About 4 weeks before

  • The workshop starting date to the Awakening & Healing Calendar
  • Demo Members: Schedule 1 class exclusive for members at least one week before the workshop starts.

  • Demo Members & Drop-In: Schedule 1 class open to drop-in allowed about 3 days after the Demo Members class.

Week before the Demo Member class starts

  • Community meeting (Monday 11am): Promote on the community meeting the workshop as main activity of the week. The facilitator is welcome to come as well and provide a 5 to 10min demo. Avoid promoting a lot any other activity.

  • Run both scheduled demos

  • Social Media:  
  • At our page: Post of the event 5, 2 and 1 day before the workshop starts.
  • Paid Facebook Ads: Create a budget of USD 10 to promote the workshop open demo in Facebook, 2 or 3 days before.
    • At Koh Phangan Events: 3 and 1 day before the Demo Members & drop-in.
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